The Thread Vol. 1 – Letters From The Principals

Culture is alive. It whispers and roars, pulses, and swells, moving in waves—sometimes subtle and other times dramatic and transformative. It’s the rhythm and surge of influence, energy, and momentum, shaping how we see the world and each other.
As far back as I can remember, I’ve been drawn to the idea of deepening our connection to culture—not just following its rhythms but shaping them— transforming them. And transformation isn’t always loud or sudden; it’s a quiet, deliberate act of creation. It softens edges—like water smoothing stone—revealing new possibilities and building something enduring.
At its core, culture isn’t really about what we consume but how we connect—how we make meaning of the world around us. At McCalman.Co, culture has always been our compass, guiding every thread we weave and every story we tell.
In that spirit, this newsletter is becoming more than a collection of updates more than a window into our work. It’s becoming a space for discovery and shared experience, a conversation worth having. This is personal to me. And to George. It’s about creating a place where the threads of creativity and curiosity come together to build something meaningful. It’s about questioning the narrative, challenging assumptions, celebrating bold ideas, and diving headfirst into the moments that make us stop and think. It’s about creativity and culture as a living, breathing force —and our collective role in shaping them.
In this new chapter, we’re inviting you into something bigger: a space where sharp insight and thoughtful resonance converge, where every piece compels you to pause, reflect, and go deeper.
This isn’t your mom’s newsletter. It’s an exploration. A touchstone. A shared journey through the warp and weft of the cultural landscape. I’m glad you’re here to be part of it.
The Thread // A movement for the Curious, the Critical, and the Culturally Invested.
Let’s continue the conversation.

– Miriam Thompson

This is the start of something new, something different. The earlier incarnation of our newsletter invited you to witness the creative process behind our dynamic collaborations with a varied client base. But now, we’re embarking on something more ambitious: inviting you to experience the full 360-degree approach that informs all of our initiatives.
When Miriam and I launched this next chapter of McCalman.Co two years ago, we made a pledge—not just to shepherd bold ideas for our collaborators, but to hold space for innovation within ourselves. The cultural dimension of our work has always been central, serving as both the lens through which we see and the foundation on which we build. This newsletter is a launching point—a reflection of past insights and a glimpse of ideas still taking shape.
Thank you for walking this path with us.

– George McCalman

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The Thread Vol. 1 – Trends With Friends